More and more B2B companies are realizing that LinkedIn is a key channel for creating demand for complex services or products.

For this reason, more and more companies are no longer having the LinkedIn marketing managed by general marketing agencies, but are explicitly turning to specialized B2B agencies such as TRIEBKRAFT.

The short answer is: as much as you can afford. We typically recommend starting with $1,500 – $2,000 per month to collect relevant data and find out how much upside LinkedIn can generate for your company.

There are a few important things to consider when thinking about LinkedIn advertising budget:

Is your website already registering a strong, consistent flow of visitors?

Do you advertise on other channels that we can use to make retargeting on LinkedIn more effective?

Do you already know exactly what your ideal target customer looks like, or do we still have to determine that together?

We specialize exclusively in helping B2B service providers with comlex offers.

By using a holistic marketing methodology, we manage to build trust and credibility with your potential customers and position you as an expert within your niche.

Our system promises higher conversion rates, larger deals, improved ROI, and significantly shorter sales cycles.

Your potential customers are already on LinkedIn.

Better yet, your potential prospects are on LinkedIn, to connect, grow their business, and to be influenced in their purchasing decisions.

Thanks to the extensive functions of the advertising manager on LinkedIn, we can filter potential prospects by seniority, job function, industry, geography, company size and much more. That way, we ensure that our ads are only shown to relevant potential buyers only.

Although the ads are usually more expensive than on Meta, for example, they produce leads of a much higher quality that are more likely to convert from prospects to buyers later on.

In order to be really successful on LinkedIn, a few basic conditions must be met:

• A solid website that is already good at converting prospects into leads
• A clear vision of your ideal audience and a proven core offer with a CLV (customer lifetime value) of more than €5,000
• A willingness to invest in ads for at least 90 days to conduct a meaningful test.

It depends:

If you are just starting out with LinkedIn advertising and are not yet seeing quality traffic to your website that we can use for retargeting, it may take anywhere from 3-6 months to see a profitable ROI.

Other service providers will quickly promise you attractive results within a very short time. In reality, however, constant optimization is required to make a campaign run profitably and to keep it profitable, which simply takes its time.

If you’re already getting good organic or paid traffic to your website that converts well, positive ROI can be achieved within 30-90 days with the appropriate budget.